Bitcoin is known for the strength of those who are considered "HODLERs". These individuals will hold Bitcoin no matter what happens with the price. They are not traders but, rather, long term thinkers. Their view is pretty basic: **Bitcoin is going to change the world and will end up much higher.** Sometimes they are referred to as Bitcoin "Maximalists". They believe Bitcoin is the best investment in the world and the only token in the cryptocurrency space that is worth HODLing. ![](https://i.imgur.com/MDFB5cH.jpg) Whether they are maximalist or not, there is one company that was acquiring Bitcoin via payments. This created a bit of conflict with the users who are fully dedicated to the largest cryptocurrency. Protonmail, the anonymous email system, began taking Bitcoin for payment of premium services a few years ago. Many of its users opted to pay for the services using Bitcoin. >The exchange came about following a tweet from the CCO of digital gift card retailer BitRefill, urging Bitcoiners, “Please do not ‘put your Bitcoin to work.’” >This prompted one follower to reply that they had “paid my ProtonMail invoice with BTC I’m feeling secure and HODL guilty all at once.” Protonmail responded to the internal conflict some of the users were having by sharing that **the company did not sell any of the Bitcoin it received in payment**. Thus, the company is part of the HODLing system that Bitcoin enjoys. It is obvious that Protonmail is pro-Bitcoin. Being a company that believes in anonymous communication, it only stands to reason the values behind Bitcoin would ring true with that organization. Cryptocurrency will not excel unless businesses get involved. Bitcoin is the natural one for these entities to get on board with since it is by far the largest of all the cryptocurrencies. Alt-Coins are also going to require the support from the business community. Accepting cryptocurrency is one step yet if companies dump it as soon as they acquire it can be detrimental also. The fact that Protonmail is HODLing onto the Bitcoin is aquires shows that it is possible for companies to be supportive of the movement while still operating in a normal fashion. ---
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