The global shavers market is expected to display high markets in forthcoming periods. The metro sexual male of 20th century with the clean-shaven look has given way to the bearded look of the 21st century. A beard has been awarded prime spot in the cosmopolitan male look with the latest trend favoring growth. This has had a direct impact on the shavers market with individuals of all ages sporting a beard. This facial hair is seen amongst almost all baseball players in USA and adds to the growth of shaver market.
The emerging economies are witnessing a shortfall in growth for disposable razors and the reason being many have chosen electric razors over razor blades and these razor blades are either dumped in landfills or chucked away in the ocean. These are non-recyclable waste and customers are thronging the electric options giving lead to electric shaver market. This alone will take the electric shavers market right above the technical mark of double digit growth in billion dollars.
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Electric razors have penetrated rural areas beyond wildest dreams. Here hybrids razors that combine both trimmer and razors are the tour-de-force of male bastions and electric razors provide more utility, hence being eagerly lapped up by customers. Lithium ions technology is proving its merits by offering a comfortable shave and shaping beard at the contours as opposed to traditional shavers available in the market. Foil shavers are easier on the skin adding to popularity among consumers in the market.
Restraints to the electric shavers market include the customer ignorance in existence of razor blade across the market. This is typically true of people thirty five years of age and above who have been using traditional razors for decades and are absolutely unaware of existence of electric shavers. The said practice of traditional razors is easier to let go had it not been a compulsive habit developed over the years and now electric razors are being belittled for their low value that they are providing to the customers. This is restraining market growth of electric shavers in the market.
Asia pacific is growing by leaps and bounds and this sort of growth is hard to put down by value developers who will see growth in electric shavers market in forecast period and giving opportunity to key stakeholders in the market. Segmentation of electric razor market by type includes trimmer and clipper. Segmentation of electric razor market by end-user includes men and woman. By geography, segmentation includes North America, Europe, Asia Pacific, MEA, and Latin America. The key market players in the industry include Panasonic Corporation, Procter and Gamble Company, Koninjilke Philips N.V, Conair Corporation, Remington Products, Helen of Troy limited, and Super-Max Limited.
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