Advertising can make or break your business. Whether you have a smaller online business or a big corporation. Mastering the art of advertising can make your income much higher!

Mobile Tagging

Has become a popular way of advertising, Because it allows us to engage our audiences on the go.
We can attach, Fun to scan barcodes on our products for people to scan while passing by.
It can h help you gather their information, Provide potential customers with a coupon, or encourage them to take action on your desired results.

The Strategy

It’s important to determine exactly who is your audience so you can figure out where to put your advertisements and how to set them up. If you make your advertisement old fashioned it may not appeal to those younger people you may be looking to grab.

The Media Mix

You also need to match your contents and advertisements to who is going to see them. Many teenagers don’t read newspapers, So If you are promoting a product that teenagers would like, Facebook ads, Magazines ads or other app related ads would be more efficient.

The Message

What type of message are you trying to send to your consumers?
What kind of communication would you like to pass on to them? Many advertisements are funny; They want you to laugh. Laughter is a positive emotion that will make a person feel good. It will also help your customers remember the feelings of joy when they see your product. If you are trying to spread awareness on something, Sometimes creating a sad statement is best.

What Is a Purchase Funnel?

Purchase funnels are smart, They can get your customer to play a little game, and they gradually get to the point where they purchase your product. You usually get them to do the first thing, Then the second. Maybe you host a giveaway, Get your customers to sign up for your email list. Then you gradually gravitate towards their products. Possibly offering a discount or another offering. Especially with online businesses. This can be an extremely effective way to get your customers to buy your products.

• Awareness
• Familiarity
• Consideration
• Purchase
• Loyalty
  Understanding a bit of how the memory works can also work to your advantage when trying to get customers to buy your products.

Explicit memory: Characterized by a person’s conscious recollection of an event and reflects what he or she remembers about the event.

In another post, I will go more in depth on how the brain and advertising work together.
Thank you Pixabay for the photos
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