We buy stuff because we see value in it.
Some things we really need, other we just want.
Concerning prices, we usually like them low as long as the quality is good enough. If the same product is available in more than one location we tend to choose the cheapest. However there are some factors that may influence our decision.
- Do you know the owner? Are you friends?
- Perhaps you like to help the local or traditional merchants instead of large retailers.
- Most people don't mind to spend a little more for a similar product that was produced/extracted/prepared in a way they prefer (social-friendly, environmental-friendly, etc.)
Imagine you live in a village. The closest city is not far away. The village is losing population and every local business is important to keep the village alive. You do most of the shopping there and only buy some special stuff in the city from time to time. You go to the city and you are aware most things are slightly cheaper there but you don't mind.
One day you notice the prices in a certain store in your village are not just a little higher. They have been rising continuously without any apparent reason and are now significantly higher.
WHAT USUALLY HAPPENS:
People stop going there and do all the shopping in the city. They talk to each other about the high prices and how the owner is greedy (which can be true but is not the point here). The store loses most clients in a short period of time and closes.
The population complains there are no stores in the village and for that reason they have to go to the city.
WHAT SHOULD HAPPEN:
When the price becomes too high, the people who decide to do all the shopping in the city should go the village store, talk to the owner and say something like this:
"... although price difference I've always preferred to spend my money here to help the local business but right now the price is too high and I'll start doing my shopping elsewhere. If you manage to lower the prices again, I'll be happy to return because I really like your store."
Keep it simple and sincere.
Do it right and enjoy life
RMach
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