Digital Advertising is HIGHLY Exploited,
-remote-controlled software running on compromised personal computers
or cloud infrastructure programmed to engage in criminal activities
-siphon billions of dollars each year from the ad industry.
According to Business Intelligence: “These bots create web- sites filled with
infringed content and generate fake traffic through a complex network
of infected computers. In 2016, ad fraud created by internet bots is
expected to cost advertisers $7.2 billion, up from $6.3 billion in
2015, according to a report from the Association of National
Advertises (ANA) and White Ops.”[7] There is no sign of this level of
fraud leveling off or reducing.
Brendan Eich, creator of Javascript, co-founder of Mozilla and Firefox, is on a mission to radically disrupt the digital advertising space by introducing a Blockchain technology that works with his recent browser, BRAVE.
Basic Attention Token from BAT on Vimeo.
For a further breakdown of the BAT White Paper, here is Jordan Leigh's analysis.
We are very interested in the coming solutions to the overwhelming abuse in Internet Media. We wish pioneers like Brendan Eich great success on their endeavors. Whichever solutions make their way to the forefront of the market, it is very clear that openly disruptive Blockchain solutions will win out over Centrally Monitored solutions currently used by the Dynastic Legacy Corps such as Google, YouTube, Facebook and others.
