A couple of days ago I wrote about the impact that websites of the size of CoinTelegraph have when it comes to providing confidence to a potential token user.
Today, @leofinance published a podcast episode from Bitcoin.com where @khaleelkazi speaks about PolyCub, the future of DeFi, the potential of Web3, and the LeoFinance universe as a whole.
It takes Consistency to make an impact
Monsters the size of CoinTelegraph and Bitcoin.com can provide trust and confidence to a project or token but, in the end, the token has to speak for itself, the community has to step up and be in the front - it's not a war, but the crypto world is competitive as hell -, and the tokenomics and whitepaper have to defend the token's ground.
But you also need consistency and to have several marketing waves to push the tide towards your project.
This is why this article right on the third spot of the front page of the business section - it was on the front page of the website all day yesterday but I didn't think of taking a screenshot, silly me - of beincrypto.com, one of the top 6 crypto news websites and part of the top 16 of the crypto and fintech world, is so important.
A lot of people pays attention to the monsters like Forbes, CoinDesk, CoinTelegraph, Blockchain.com and Bictoin.com but there is also a huge chunk of the crypto market that prefers to get their information from other websites that they trust, simply because these websites are more of a niche, they specialize in a section of the crypto world, and any other reasons, take a shot.
If you build it, they will come...?
Will they?
Over the past two days I've been researching about Venture Capitals and Investment Funds that specialize in Crypto projects. I found more than 100 Groups that are actively searching for the next big idea and/or are waiting for an amazing pitch from a big brain founder. The Winklevoss brothers' fund is a great example, they don't have a contact form, instead...
But dude, there are tens of thousands of cryptocurrency related projects out there and there are thousands of tokens offered every day, with hundreds launching every week. Most of them are rug pulls, scams, or lack the tokenomics needed to work, or they are simply just not good enough.
How the hell are you supposed to stand out?
In a modern society where everyone suffers from information overload, where fake or scam news knock on our door every day, and the constant bombardment from sales and marketing companies as well as propaganda from the governments and the traditional tech world, make it way hard too hard to escape the Firehose of Falsehood - if you don't know what that is, don't wikipedia it (it's already been edited a few days ago), search for the meaning somewhere else.
How can a project stand out when literally hundreds of projects are fighting for the same money, when the same tokens are competing to reach the same users, when every Founder and CEO is aiming to land funding from the same Venture Capitals?
Well, you need consistency, and you need to put your money where your mouth is. You have to put your project out there so that the phrase If you build it, they will come actually makes sense.
It's not enough to create something amazing, you have to get it out there so that people hear about it and once they do, they gravitate towards you.
Heard because of the PR's confidence, Came because of the Marketing consistency, stayed because of the Tokenomics and Community
If you want to help PolyCub reach more eyes and ears, post or tweet about it! The article from BeInCrypto is here