We Need Eyeballs on Our Content.
You just spent 2-3 hours writing an amazing piece of content, created a video or podcast. You publish it and no one is seeing it. This is the tragedy of the artist. We work so hard on our craft but no one truly appreciates what we do.
Throughout history every great artist from Michaelangelo to Michael Jackson had a patron. Today we call them promoters in the music industry or influencers in the social media space. These are people who can help bring attention to your creations.
In our world of the internet the influencer is the one that is constantly being courted. On Steemit we call them Whales and Dolphins. For this article I am going to discuss promoting outside of Steemit. "Randy why would you promote your content outside of Steemit?" We want eyeballs on our content at all costs. Steemit is great but it is a tiny ecosystem compared to social media as a whole.
Courting Influencers
This is a practice that has been going on for millennia. When you wanted to grow your influence in the kings court you needed to build relationships with the courtesans or influencers. If you are serious about having your content discovered then you better start building relationships.
Influencers are one way to get your content noticed. Over time you build up influence because of your association with these more influential writers or content producers.
Different Types of Online Influencers.
Take Control of Your Personal Brand Online.
There are some serious influencers on Steemit. There is a great tool called Klout which ranks our influence on the internet. Klout gives us a score that can help you keep track of your gaining influence across social media. Over time the algorithm will notice what subjects you are influential in. This can help you mold your brand. Pick 2-3 subjects to talk about constantly and stick to them.
Top 9 Influencers on Social Media for Bitcoin According to Klout September 5, 2016
Now I know that I am not the seventh most influential person in Bitcoin. But I have been on the Bitcoin list for over a year. The reason is because I know how to promote my content online. The Klout, Google and Bing algorithms see me sharing Bitcoin related content all over the internet constantly. I am my own best promoter! My goal is to truly be an influencer in Crypto and I am well on my way.
I personally spend twice as much time promoting my content than I do creating it. It makes me cringe when I see people complaining that their content is not being seen. If I ask them where they shared their content, the answer is usually Facebook. If they are savvy maybe they include Twitter. Folks that is only the tip of the iceberg.
Did you know there is no penalty to share your Steemit blog posts to other blogging platforms? Why not take your content to Blogger, Tumblr, Medium or Wordpress.com and give a citation at the end of the blog post. This citation has a link back to the original post on Steemit. I don't recommend doing it the other way around. Let Steemit be the first place you publish your content.
Then once you have done that, start sharing your content everywhere. Here is a list of sites that you can promote your content to that will help you build influence.
- Google Plus (Super Powerful)
- Twitter (Google Might Index Your Tweet)
- Pinterest (Google Loves These Links)
- Scoop.it
- StumbleUpon
These sites are just a start to promoting your content. When you really want to take promotions serious there are even more ways to help people find your content. The key is to let Google and Bing know that your content exists. Which in turn helps you rank higher in the search engines.
If you want to be a true influencer on the interwebs then you have to put in the work. The money on Steemit will come if you put in the work. The more important part is that you start building your personal brand today! Start on the road to becoming an influencer yourself.