After decades of exaggerated prediction, the internet is finally transforming politics, but not in the way the digital prophets expected. The 90s, you may recall, were awash with optimism about our online future: limitless information and total connection would make us more informed, less bigoted and kinder citizens. But the internet is an overwhelming mess of competing facts, claims, blogs, data, propaganda, misinformation, investigative journalism, charts, different charts, commentary and reportage. It’s not the slow and careful politicians who have thrived in this busy environment, it’s the people with the shareable cut-through messages. FRANK BACON might very well be the first truly social-media MOB BOSS: his emotion-filled, simplistic blasts are perfect for the medium.
