ADSactly on ADSACTLY #74
On Advertising - Part 7 - final
This is the final part of the series on advertisement and thought control perpetuated through its many vehicles. It is time to make a conclusion on the matter and probably try to define a few suggestions. Whatever be the truth, whatever we might feel about it, the bottom line is that it is probably way too late to change things on the global scale. Or a way too early, depending on how you like to perceive it.
Hopefully, one day in the future, history students will look back at us and wonder why did we fool and manipulate each other so much. From their perspective, it will be silly to look at how we were manipulated and did nothing about it for so long. Then the professor will arduously explain a few points as to why was it so.
He will mention human emotions that drove the people of the period, conformity issues, greed that ruled the planet and made this system based on greed move forward. He'll probably mention a few other points which we cannot see right now. The problem might be much deeper than it seems and not even the most awaken among us can fully grasp the proportions of this disease advertisement poisoning.
What would be interesting for me to know is how will a change from this to that occur and how long will it take? I'd also like to know what will move that change forward, make people realize that commercial brainwashing moulding us into obedient consumers is not the best way to go about things.
As nothing lasts forever, and change is the only eternal fact, what will be the guiding light, the incentive that will lure people to accept different values as most important ones? Will it be an overall awakening to some hidden frequency of the universal mind? Will it be an alien invasion? A new catastrophic event? A thousand nukes world war? Will it be the second coming, perhaps?
There is a pattern in all those predictions. The future. Everyone seems to be waiting for something bigger than us. Is it because we've lost faith in a peaceful change? Instead of searching possibilities for to pull the humanity out of the claws of what is and look forward to a better what might be, we are making films about our fantasies, predicting and waiting, and waiting, and waiting...
The only way a change came in the past was from an individual's efforts that set up the path for changes. It was not forcing anyone to do anything, it was not making people follow whatever a group believes the truth might be. Simply because there are as many truths as there are people. Everyone wants to believe his own and nobody wants to be told he's wrong.
So, we might generally say that the path leads to individual actions and will not happen by predicting and waiting for a fantasy to happen. All actions that changed the world always followed a simple formula. It says: If you want an advertisement free world - start from yourself! :-)
Thank you for following "On Advertising" series of articles. This was the final part. We hope you enjoyed yourself and learned a thing or two. If not, then we hope they at least remind you of something you already knew deep down and can use it as food for thought.
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