Researchers from Cornell University in the U.S., recently sought to investigate how much consumers might be willing to spend for autonomous vehicles.
They talked to roughly 1260 people across the country and they asked them hypothetical questions about vehicles, offering them different details about features and price. The participants were expected to choose between various cars depending on which features and price points they preferred.
When it comes to autonomous vehicles, there are some consumers who aren't willing to pay any extra for that sort of car.
But they did find on average that most consumers would be willing to pay about $4900 extra for this sort of technology. They even found some folks who would be willing to shell out an extra $10k, but that wasn't the average.
Their study also revealed that the average consumer would be willing to pay at least $3500 for crash avoidance technology.
The researchers suggest that car manufactures should consider this when it comes to their approach for developing further technologies in this area. And some of them already are.
GM is one of the companies that is at the forefront of this trend right now, and they are trying to introduce a number of vehicles at competitive price points into the market very soon. They've recently reaffirmed that the public should expect them to roll-out these vehicles sooner than expected.
GM aren't the only ones looking to provide affordability as they know most people aren't willing to spend a lot more when it comes to the impressive new technology that's available. Tesla is also working on providing affordable vehicles with this technology as well, along with Ford, Apple, and a number of competitors.
Right now there's a variety of different options on the market for consumers who are looking to get some form of automation, parallel parking technology and more. But it's expected that within just a few years we will see many more vehicle options on the market that are a fully autonomous option.
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Sources:
@doitvoluntarily/autonomous-cars-coming-from-gm-sooner-than-we-think
@doitvoluntarily/new-cars-are-getting-harder-to-sell
@doitvoluntarily/an-exciting-year-ahead-for-tesla-in-2017
@doitvoluntarily/new-futuristic-drone-car-hybrid-unveiled-at-geneva-motor-show
http://www.consumerreports.org/cro/news/2015/06/coming-soon-affordable-2017-tesla-model-3-sedan-and-crossover/index.htm
https://www.sciencedaily.com/releases/2017/05/170508083555.htm
http://dailycaller.com/2017/05/08/study-people-will-spend-a-lot-of-extra-money-for-their-car-to-drive-itself/