Today we talk about a rather easy name that most of us have probably no problem to remember. However it is all about the technique and the training. So let's do this.
The Person
For Bill Gates we beginn - like always - with the person itself. What sticks out are his glasses and his wrinkly eyes. Since we already used the glasses for Sergey Brin recently, let's go for the wrinkles now. Sorry, Bill.
Bill
His first name couldn't be any easier. It directly translates into a concrete object. That makes our task to find the right keyword much easier. So we imagine a bill then (my picture is not quite a bill but it was the best I could find among public domain pictures).
Gates
His family name is also as easy as it gets. It sounds like Gate and gives us a concrete object like his first name.
The Story
Now we put everything together to memorize it: Bill Gates collects all the bills he ever received and stores them in his mind. Every now and then he flushes them out through his wrinkles. They open a tiny gate and the bills fly out.
Previous Names
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