Organized by @manuelramos with the help of @marlenyaragua.

01. Overview

The SWC is a Hive promotional project that became a community after an unprecedented launch. It is the only one of its kind in the entire cryptosphere and can be described as the only national-level sporting team and competition series in the world to organically emerge out of a blockchain-based ecosystem.

Almost all of the events are held in upscale venues and garner a crowd of invited local notable personalities, dignitaries and patrons. The events are meant to show the impact of Hive and provide a draw that targets the younger generation. The events are all highly professional, crisp and showcase Hive in a positive light as a blockchain that empowers youth. It is a stark contrast to how blockchain technology is typically portrayed and for this reason the events have been popular with professional sporting authorities and community leaders. Venues and businesses have co-sponsored the events where possible and have provided both space and resources. All events are held at the professional level and require formal approval of respective ministries, police and fire departments.

A total of 9 competitive events were scheduled and held in 2022 (with the final being the Hive Cup finale, approaching next week).
Street Workout Duals Battles (SWDB) on May 7
Street Workout Exhibition Aragüeño Youth Institute (INSAJUV) on May 27
Street Workout Exhibition at UEP Jacob Pérez Carballo - Fe y Alegría on June 20
Street Workout Exhibition at the Parque Recreativo y Deportivo “El Samán” on June 25
Street Workout Exhibition at the Kiki Beach Club on July 22
Street Workout Exhibition at the Sambil Barquisimeto Mall on September 11
Street Workout Exhibition at the Sambil Valencia Mall on October 8
Street Workout Exhibition at the Gimnasio Cubierto "12 de Febrero" on November 26
Hive Cup at the Sambil Barquisimeto Mall on December 20

They were further supported by a ‘Let’s Talk About Hive’ on August 25.

Overview: @swc-oficial/nosotros-somos-street-worout-community-en-su-aniversario-n-1-esp-or-eng

02. Social Channels and Community

The SWC is a project that became a Hive community.
@swc-oficial
/trending/hive-108943
https://www.instagram.com/streetworkoutcommunity/
https://twitter.com/swc_io
https://www.youtube.com/@swc-io
https://facebook.com/SWC.HIVE

Posts

This is not an entirety but a selection of the project's posts that provide a glimpse into the project. The entirety of all posts shared by all accounts is too extensive to list and can be found by browsing the blockchain, particularly in the #swc tag.

@swc-oficial/street-workout-duals-battles-1o-edicion-swbd-esp-or-eng

@marlenyaragua/atencion-al-atleta-en-la-swdb-or-esp-eng-or-athlete-care-at-swdb
@swc-oficial/hablemos-de-hive-join-30-lets-talk-about-hive-join-30-or-esp-eng-or-street-workout-community
@marlenyaragua/copa-hive-1o-edicion-or-competencia-de-street-workout-en-el-sambil-barquisimeto-or-esp-eng-or
@marlenyaragua/exhibicion-de-street-workout-en-sambil-valencia-swc-en-el-cclo-de-exhibiciones-nacionales-or-esp-eng-or-street-workout
@yisus-sw/mi-atencion-en-la-exhibicion-gimnasio-12-de-febrero-swc-or-my-attention-in-the-gym-exhibition-february-12-swc-esp-or-eng
@milagroscdlrr/ypnybtdj

03. Media Coverage

https://www.instagram.com/reel/Cmb5MGjJJeG/

https://www.instagram.com/p/CdOFOqlrkzy/
@manuelcancine/ciclo-de-entrevista-y-publicidad-al-evento-del-26-de-noviembre-en-el-estado-apure-or-interview-cycle-and-publicity-for-the
@manuelcancine/difklvxw
https://notiprensadigital.com/comunidad-deportiva-street-workout-mostro-su-trabajo-en-barquisimeto/
https://elsiglo.com.ve/2022/05/07/maracay-albergo-competencia-nacional-abierta-street-workout/

04. Activity Review

SWC events had a viewership of approximately 6750 direct spectators in addition to social media exposure, television viewers and radio listeners. The reach is exponentially higher than known numbers and has garnered the attention of notable government leaders and international athletic representatives. All competitors are Hive community members, having joined Hive to share their journeys with the ecosystem.

Street Workout Duals Battles (SWDB)

May 7, Los Aviadores Mall, Palo Negro
Participants: 78 | Crowd size: 1000

The first SWC event and the start of the season was the National Open Competition where athletes competed in pairs. It was the first event planned by the SWC and acted as a ‘trial run’. Athletes from Apure, Aragua, Carabobo and Lara states participated. It had quite the impact in social networks and digital press due to its excellent organization and staging. The event exceeded all expectations and gained the attention of official sporting institutions which provided excellent comments regarding its organization. It also attracted many athletes who immediately contacted the Organizing Team with their intent to join the competition and Hive.

Street Workout Exhibition Aragüeño Youth Institute (INSAJUV)

May 27, INSAJUV, Maracay
Participants: 30 | Crowd size: 100

Exhibition held at the request of INSAJUV, taking into account that this institution was able to visualize through the regional press what young people from the state of Aragua were carrying out, along with other young people nationwide. Aside from having demonstrated what young people from Aragua state are capable of, the event granted Hive the opportunity to use INSAJUV spaces for meetings and discussions in the future. It also caught the attention of several athletes who were onboarded and are currently active in the SWC. It was supported by social media activity.

Street Workout Exhibition at UEP Jacob Pérez Carballo - Fe y Alegría

June 20, Unidad Educativa Privada Jacob Pérez Carballo - Fe y Alegría, Maracay
Participants: 32 | Crowd size: 250

Second exhibition in the state of Aragua. It was held in an educational institution. The exhibition was attended by teachers, management staff and 10 sections of 25 students each. Excellent comments from the management team and teachers of the institution. The event had much acclaim on social media as a result and captured the attention of athletes who were onboarded to SWC and Hive.

Street Workout Exhibition at the Parque Recreativo y Deportivo “El Samán”

June 25, Parque Recreativo y Deportivo “El Samán" - Turmero, municipio Mariño, Aragua
Participants: 45 | Crowd size: 500

This exhibition was held in a bio-health park with excellent sports facilities. This is an outdoor exhibition. The selected space had a lot of visibility, even from the main road. It is a park that is located in a very busy area where many people go. That day we had the presence of the Director of Sports of Mariño municipality and the management team of the Mayor's Office of Mariño. The event was well-attended. Children, adolescents, teenagers, young people and adults were part of this staging.

Street Workout Exhibition at the Kiki Beach Club

*July 22, Kiki Beach Club, Waikiki Beach, municipio Puerto Cabello, Carabobo
Participants: 30 | Crowd size: 500

This is the first and so far only beach event in which a ‘Versus’ was held between SWC athletes. The owner of the private club Kiki Beach said that the event had excellent planning and the participation of the athletes, both in the organization and in their performance on the bars, was impeccable. This event had an extraordinary coverage in social networks, both from SWC's social networks and the club owner's networks. The Kiki Beach Club and Waikiki Beach are a renowned tourist attraction that has rapidly risen to fame in recent years.

‘Let’s Talk About Hive’

August 25, Aragüeño Youth Institute (INSAJUV), Maracay
Participants: 30 | Crowd size: 100

SWC athletes and Hive community members participated in this activity. The athletes shared their experiences in the SWC and what the Hive blockchain means and the various opportunities it provides. Senior athletes who act as part of the ‘moderation team’ shared their insights. Other athletes talked about the transformations that the SWC has brought about in their lives as athletes and as social beings who interact in the SWC community, both digitally and in person. Those who were unable to attend in person spoke via video. @Enrique89 spoke about Web3, emphasizing the evolution of Web1, Web2 to Web3. Natalia Loreto (@soyloreto) in her video presentation outlined content creation and communities on Hive.

Street Workout Exhibition at the Sambil Barquisimeto Mall

September 11, Sambil Barquisimeto, Barquisimeto
Participants: 30 | Crowd size: 1500

This event was planned by the SWC and organized jointly with Barquisimeto Hivers. Several Hive speakers participated to talk about Web3, Hive blockchain and Hive Communities. The administration of the shopping center requested compliance with a number of requirements. In total, 16 requirements, related to the number of events held in the private sector, track record of events in malls and coverage on Instagram of each of the events held. All specifications were met and authority granted. The Marketing Management team of the mall was fascinated by the organization and professionalism of the event. Social media coverage of the SWC and the mall took place. Processing of permits before the Mayor's Office of Iribarren municipality and the Superintendence of the Autonomous Tax Service of the municipality of Iribarren (payment of fees and taxes).

Street Workout Exhibition at the Sambil Valencia Mall

October 8, Sambil Valencia, Urbanización Parques de Mañongo, municipio Naguanagua, Carabobo
Participants: 30 | Crowd size: 800

Several Hive speakers participated to talk about Web3, Hive blockchain and Splinterlands as one of the featured Hive blockchain games. Several safety and procedural requirements had to be met in the mall, which were readily complied with. Excellent organization and professionalism in the development of the event. There was social media coverage of the SWC and the mall. Processing of permits before the Mayor's Office of the Municipality of Naguanagua and the Superintendence of the Autonomous Tax Service of the Municipality of Naguanagua (payment of fees and taxes). Notifications were made to Fundanagua and to the Directorate of Public Safety and Municipal Police as is required.

Street Workout Exhibition at the Gimnasio Cubierto "12 de Febrero"

November 26, San Fernando de Apure, Apure
Participants: 32 | Crowd size: 500

National Exhibitions Cycle closing event and final exhibition. It was held in a public institution, the "12 de Febrero" Covered Gymnasium, attached to FundeApure. The event was met with great receptivity in the media. It led to interviews with four radio stations and a video interview in the regional television station.

Hive Cup

December 20, Sambil Barquisimeto, Barquisimeto
Participants: 35 | Crowd size: 1500

The final competition for all the participating SWC athletes to complete a year of tournaments. This event was negatively affected by weather-related issues early on and had to be moved from Maracay where it was originally to take place. Sambil Mall in Barquisimeto was selected due to the excellent partnership the mall organizers have offered Hive. They presented an amazing space during a busy holiday shopping season for the competition.

05. Finances

Event Costs

The cost of each event is in the $5,000 to $10,000 range, much of which goes into logistics and site requirements. Different locations have different mandates that must be met for safety and to satisfy regulations. The cost also depends on transportation and the distance that the equipment and participating athletes must travel. Athletes travel by bus as a group and equipment, which consists of heavy bars and their bases and mats travel separately on a commercial truck due to their weight and size. Other expenses are refreshments, logistics required for overnight setup, and Hive branded merchandise which includes jerseys. The flashy jerseys are particularly important as they serve to promote Hive and attract attention outside of scheduled events.

The bars and related assets were a one-time purchase. Although we had a scare during the heavy rains that plagued Venezuela this autumn, almost all Hive assets were kept safe. During the incident a local major river flooded and although @manuelramos and his mother lost almost all of their personal property in the rapidly-rising water, they were able to save the assets with the exception of the project laptop, which had to be replaced.

Uniforms and Hive Merchandise

SWC events are meant to be highly photogenic and bright uniforms are worn by the athletes. They are partially sponsored with the help of project partners and contain additional logos depending on the event they are required for. Some events require a distinct jersey in order to satisfy site agreements. The cost for the uniforms, depending on what pieces are required, is between $10-$20 per.

This is an example of the jerseys that were a requirement for the Kiki Beach Club exhibition event.

This is the usual uniform that you've seen in multiple events.

Transactions

Note that organizers are not paid for their time, which they volunteer.

4675 HBD to @marscrea Third Edition of LevelUp 3vs3 | Hive promotional and social engagement event | project costs submitted and approved on Mar 9
2959 HBD to @marscrea Third Edition of LevelUp 3vs3 | Hive promotional and social engagement event | project costs submitted and approved | 2nd part of budget to total of 7634 USD plus minor logistics on Mar 15
5525 HBD to @marscrea 3vs3 SWC | Hive promotional and social engagement event sponsorship | additional project costs submitted and approved | changes due to venue and scaling of event on April 21
1579 HBD to @marscrea LevelUp 3vs3 | Hive promotional and social engagement event | project costs that are in addition (unexpected) to previous costs | cost increase due to regulations and necessary additions on April 30
400 HBD to @marscrea Screen rental for event | 3vs3 SWC | Hive promotional and social engagement event sponsorship | no additional costs expected on May 3
500 HBD to @marscrea Sandbags for stabilization | forgotten in previous transfer | 3vs3 SWC | Hive promotional and social engagement event sponsorship on May 3
489 HBD to @marscrea LevelUp 3vs3 | unexpected transportation costs on May 11
5473 HBD to @marscrea 2 x exhibitions | promotional activity showcasing Hive to investors and notable persons | SWC project | additional costs possible but not expected on May 25
630 HBD to @marscrea SWC | $600 from the requested budget for immediate use in preparation for 4 x exhibitions, 1 x competition, and misc promotional events | Funds to be deducted from total requested budget | Hive promotional sporting activity on June 19
1220 HBD to @marscrea SWC | Sweaters | $1125 at price of HBD as per Coingecko 1220 HBD requested budget for vendor payment | Funds to be deducted from total requested budget | Hive promotional sporting activity on June 22
7572 HBD to @marscrea SWC | No change in price evaluation needed at this time | 4 x exhibitions and 1 x event sponsorship | Hive promotional sporting activity on June 29
3579 HBD to @marscrea Final Hive-focused SWC exhibition at major beach location | event funds including promotional items and logistics | SWC | Hive promotional sporting activity on July 16
580 HBD to @marscrea SWC | logistics | unexpected transportation costs | Hive promotional activity on July 20
780 HBD to @marscrea SWC | transportation costs | logistics | unexpected costs | Hive promotional activity on July 24
925 HBD to @marscrea Shirts for SWC exhibitions | SWC | Hive promotional activity | exhibitions themselves do NOT have approved costs at this time and await sponsorships first | initial preparatory cost on August 22
500 HBD to @marscrea SWC | towards main budget for 2nd mall exhibition event | logistics | Hive promotional activity on August 29
270 HBD to @marscrea SWC | additional funds towards main budget | funds will be issued as needed and not in usual schedule due to timing | Hive promotional activity on August 30
4432 HBD to @marscrea Complete funds for exhibition as per project budget | SWC | exhibition in mall | Hive promotional activity on August 31
170 HBD to @marscrea SWC | giveaway items | newly printed small doorcrasher loot type items | Hive promotional activity on September 4
400 HBD to @marscrea SWC | for the barricades required by the venue | exhibition in mall | Hive promotional activity on September 7
475 HBD to @marscrea SWC | exhibition in mall | logistics in relation to food supply and dinners | Hive promotional activity | no further expenses expected for this exhibition on September 11
320 HBD to @marscrea SWC | external-hosted event mini-sponsorship | representation of Hive at non-Hive generated event | promotional activity on September 22
180 HBD to @marscrea SWC | remainder of external event required funds for Hive representation at event | mini-sponsorship | Hive promotional activity on September 25
80 HBD to @marscrea SWC | Legends of the Bars | supplemental funds | food on September 25
3602.4 HBD to @marscrea SWC | Valencia exhibition | base costs | shirts removed from budget | Hive promotional activity on September 26
Note: 3 x tx for Representación de Los Atletas en la Competencia Legens Of The Bars | SWC | 320 HBD | 180 HBD | 80 HBD | minor transfers are due to unexpected expenses in this mini-sponsorship
200 HBD to @jonsnow1983 SWC | Hive presentation at event | travel and incidentals | Hive promotional activity on October 9
500 HBD to @marscrea SWC | extra funds needed for Sambil mall presentation | unexpected costs | Hive promotional activity
726 HBD to @marscrea SWC | technology | laptop purchase to replace one lost in flood | unexpected costs | 10% contingency included on October 18 (Note: The previous laptop was destroyed in the devastating flood caused by Hurricane Ian. All other Hive SWC assets were saved but unfortunately the laptop did not make it and had to be replaced.)
4502 HBD to @marscrea SWC | Exhibition in Apure state | includes merch, logistics, transportation for assets and people, food, and misc | Nov event | exhibition | Hive promotional activity on October 25
350 HBD to @marscrea CBW | transport from Maracay | transport rental two ways for large group on Nov 4
@marscrea transfer 350 HBD to valueplan Return: CBW | transport from Maracay | transport rental two ways for large group on Nov 7
1,080 HBD to @marscrea SWC | Apure exhibition | additional funds due to change in regulations and related fees beyond control | Hive promotional activity on Nov 12
350 HBD to @marscrea SWC | Apure | Hive promotional material and shirts for dignitaries | last-minute addition due to dignitaries' presence | Hive promotional activity on Nov 22
6747 HBD to @marscrea SWC | Hive Cup | expenses save for location-related expenses due to last minute change of location | incidentals, logistics, transport, merch | Hive promotional event on Nov 23
230 HBD to @marscrea SWC | multi-state tour | outreach initiative | Hive promotional initiative on Dec 2
4078 HBD to @marscrea SWC | Hive Cup | final set of expenses | transport and rentals included | Hive promotional event | last SWC event of the year on Dec 12
250 HBD to @marscrea SWC | Hive Cup | additional costs for trophies due to price change | Hive promotional event on Dec 16
1300 HBD to @marscrea SWC | Hive Cup | contingency due to rising prices | unexpected costs due to vendors and logistics | no further costs authorized | Hive promotional event on Dec 20
80 HBD to @marscrea SWC | promotional trial for Hive Cup video on social media | minor promotional trial on Dec 26

2022 Total: 67358.4 HBD

There were 9 major competitive events plus one supporting activity plus minor initiatives. Supporting expenses are rolled into the main competitive events for attribution purposes. This comes out to just under 7.5k HBD per event, which is within their projected range.

06. Onboarding

About the Athletes

Many notable athletes, some with professional level rankings in various sports including martial arts, have been onboarded onto Hive and joined the SWC team as part of the initiative. Athletes have been shown how to use Hive and many have branched out to regular use of Hive dapps and communities following their introduction. Check out their accounts and follow them:

@alejandrog-swc
@alexdro-sw
@angelosw
@adriancalistenia
@angelrvzl
@arreaza-sw
@alexandersw020
@alvis-sw
@bertnez
@boeltermc
@cesarg17
@championsacademy
@classicthenix
@chapi-crsw
@chiqui-sw
@david-mora
@david-workout
@danielrivas741
@dimas-deikartz
@dioskr-swc
@farfer-sw
@gaboarzola
@gustavopm-sw
@ginmyvz
@hector-urz
@hectorrvr
@henrrysworkout
@hidekinagatari
@isaaccrsw
@jesusaguilarvz
@jisus-swyc
@jerikop-sw
@jsanuelswc
@joanfh-workout
@johnlinares
@joscar-sw
@josefinanzas01
@jose-sw31
@joel-sw
@kembrishep-007
@kelvinh-sew
@magic-crespo
@manuelcancine
@milagroscdlrr
@miguelworkout
@miguelado
@nestorrdz-30
@omarzsw
@pimoswo
@ricardogoto
@ramsses-sw25
@raumijares
@rousbertsw99
@royvegas
@sw-xavi
@stypaternina
@stiles-urz
@togaswc
@victorg30
@whoismota
@wil-leandro
@yeral-diaz
@yisus-sw
@yanquen-swc

Not all athletes are Venezuelan. Some hail from neighboring countries including Colombia and Brazil. You may click the social media icons at the bottom of most of their posts to learn more about them and follow them on Web2 platforms.

07. Challenges and Opportunities

This fall in October due to heavy rains a devastating flood took place. While the majority of the SWC Hive assets were saved, the flood destroyed much of Manuel's and Marleny's home and personal property. The only piece of Hive property that was irreversibly damaged was the SWC laptop, which had to be replaced. Care of Hive assets remains a prime focus and will continue to be so going into the new year.

Fluctuating Costs

Due to the abrupt change in inflation in the third and fourth quarter of 2022 many costs became variable. Costs for logistics such as transportation have increased significantly and with no notice due to supply chain challenges affecting Venezuela. The cost of food products has also increased almost overnight. SWC events require both transportation and food to be provided. Transportation is provided to ensure all athletes and organizers are present at the same time and equipment is transported with due care. Food is provided to allow athletes and organizers to be properly hydrated and nourished for the demanding schedule. While people may bring their own supplies, such is not encouraged as there are medical and hygienic requirements for sporting events. Everything must always be organized and conducted with utmost professionalism. This does mean that these costs must be accepted but with the condition that partnerships should be established to in part alleviate them.

Formal Support

SWC exhibitions are professional sporting events and require permits filed on both per-event and ongoing basis with numerous government bodies. This work has been done free of charge by the organizers but is extremely time-consuming. Government branches and departments are visited for filing purposes. The time between events is used to prepare, process paperwork, and organize supplies and logistics. After nearly a year of events these tasks are encouragingly streamlined.

The formality of SWC events means that local government representatives are well-familiar with the project and with Hive. Political leaders have attended events and have acknowledged the value of the SWC and of Hive, contributing to the positive image of Hive in Venezuela.

Partnerships

Many relationships were built with government officials and local businesses. SWC has a standing relationship with the Sambil chain of high-end shopping malls, which is why many events have taken place there. Sambil has generously donated the space and provided many of the logistical considerations needed to hold the events. It is expected that the relationship between SWC/Hive and Sambil will continue into the new year and grow as possible.

SWC and Moda KRI, the company that provides SWC uniforms has been a great partner and supporter since the beginning of the journey.

Global Reach

SWC has attracted the attention of calisthenics athletes from all over the world and there have been opportunities discussed in relation to representation in Europe, Spain in particular. A global level of recognition for the SWC brings with it an increase in recognition for Hive. It is a tremendous opportunity which we will focus on exploring in the coming season.

Note: This is the first spotlight report in a series and is meant to be compiled by both the Value Plan Keyholders and the project team.